Effective Date: June 1, 2018
If you have any questions, please reach out to us at firstname.lastname@example.org.
1. What Information does Lucyd Collect?
Information you provide us:
When you create an account. When you create an account with us, you provide a name, email address, and password.
When you make a purchase or use our Services. If you make a purchase, we request information from you to facilitate the transaction and get you the goods. You may also provide us with information when you use certain online features. This information may include (i) your name, email address, phone number, shipping address, and date of birth, (ii) prescription information, including any images of prescriptions you may provide to us and any information you give us through the pupillary distance measurement function of our Services, (iii) medical history and information about your vision, and (iv) information about the products you try on and purchase. If you provide us with an image of your prescription, we obtain any information that appears on the prescription form.
For some online, App, and in-store features, we may ask you to submit (or we may ask your permission to take) a photo, facial scan, or other image of you.
When you make a purchase, we ask you to provide payment information, which may include payment card information (such as credit card number, type, and expiration date), vision insurance plan information, billing address, and shipping address. Our payment processor, which is required by credit card issuers to meet specific security requirements, will collect, store, and process your credit card and other payment information on our behalf using industry-standard security measures. We do not store any payment card information.
When you contact us. We do everything possible to make sure you have an exceptional shopping experience. If you contact us in person, by phone (calling or texting), email, instant message (including Facebook Messenger), live chat, through social media or our App, or by some other means, we may keep a record of your contact information and the content of the communication for later reference. When we send you emails, we may track whether you open them to learn how to deliver a better customer experience and improve our Services. We receive responses to any survey that you choose to complete for us.
Information we collect from third parties:
Information from your doctor. Your doctor may share your prescription information with us in order for us to provide Services or complete your purchase.
Information from third party services. Some parts of our Services can be linked to other accounts you have with Third Party Services (“Third Party Accounts”) or you may be able to register for an account on our Services with your Third Party Account. If you connect a Third Party Account to our Services or interact with us through a Third Party Account, we may receive information about you, including your Third Party Account profile information and your photo, and your use of the Third Party Account (for example, if you select a Lucyd product to purchase through the account). If you mention us through your Third Party Account, we may collect publicly available information and content related to your comment. If you wish to limit the information available to us, you should visit the privacy settings of your Third Party Accounts to learn about your options.
Information from other third parties. We may collect information about you from other third parties, including demographic information, and combine this information with other information we collect about you.
Information we automatically collect:
Web logs and usage information. We record certain information and store it in log files when you interact with our Services. This information may include device and browser information, internet protocol (IP) address, URLs of referring/exit pages, and search terms.
Mobile device information.
Our Lucyd App. When you download and use our Lucyd App, we receive information from your mobile device, such as IP address, device information, and unique device identifiers. We may also receive information about your precise location from your device, but only if you enable location tracking on your device. We may collect location data when your device is near our in-store systems, even if you are not currently using the app. You may turn off this location tracking at any time in your app settings or by disabling Bluetooth on your device.
Information from cookies and other technologies. Like most websites, our Services may incorporate technology such as “pixel tags”, “web beacons”, and “cookies” that allow us and our service providers to collect information about your actions on our Services. Our service providers may collect information about your online activities over time and across different online services. Cookies (not to be confused with the sugary morsel) are small files that web servers may place on your computer when you visit a website. You may be able to set your web browser to reject cookies entirely or require that it request permission from you before accepting each new cookie. You can also delete cookies from your web browser once you leave a website.
2. How We Use Your Information
We primarily use your information to provide and enhance our Services and your experience with Lucyd. Some ways we may use your information include:
- to provide, personalize, and improve our products and our Service
- to facilitate the sale and delivery of your purchases
- to communicate with you, including to respond to your comments or questions, and to send you updates about your order
- to understand your use of our Services to help us improve the customer experience
- to provide you information, recommendations, and marketing materials about our products and Services
- for our other internal business purposes
We may use location information collected from your mobile device to enhance your shopping experience and to provide you with location-based services, such as advertising, search results, and other personalized content, as well as to assist us with foot traffic measurement and service improvements in our stores.
When you submit (or grant us permission to take) a photo, facial scan, or other image of you, we don’t share those photos, scans, or images, or any facial data captured in the facial scans, with any third parties, but we may use them as described below:
- to measure your pupillary distance and segment height, and to gather other optical information
- to map and measure your facial features
- to address certain problems or concerns you may have with your glasses
- to help us better understand how our frames fit our customers
- We don’t store any facial scans submitted through the iPhone X TrueDepth camera.
How We Share Your Information
If we share your information, we do so only as described below.
We may provide your information to our contractors, agents, and service providers as necessary to enable them to perform certain services for us, including but not limited to:
- order fulfillment
- delivery services
- payment processing
- vision insurance claim processing
- account registration
- website-related services, such as web hosting
- improvement of website-related services and features
- maintenance services
- data analytics
- With marketing and advertising partners
One of the third party services that we use to track your activity on our Services is Google Analytics. If you do not want Google Analytics to collect and use information about your use of our Services, then you can install an opt-out in your web browser (https://tools.google.com/dlpage/gaoptout). You also may opt-out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings located at https://www.google.com/settings/ads. You can also visit your device’s settings or install the AppChoices app to learn more about how you may opt out of receiving personalized ads in mobile Apps.
Another third party service that we use to track your activity on our Services is Adjust Technology. If you do not want Adjust Technology to collect and use information about your use of our Services, you can opt out at https://www.adjust.com/opt-out/.
With your doctor or dispensing optician
We may share your information with your doctor if you’ve asked us to confirm the prescription information you provide us, or if you’ve asked us to obtain your prescription information from your doctor. At your request, we may also share your information with a dispensing optician.
With your vision insurance carrier
We may share your information with your vision insurance carrier in order to process your claim and so that we receive payment.
On an aggregated or de-identified basis
We may share aggregated or de-identified information (which cannot reasonably be used to identify you) with service providers or other third parties. These service providers and third parties may also share with us aggregated or de-identified information that they have independently developed or acquired.
With affiliated businesses we do not control
We may work with other businesses from time to time. These affiliated businesses may sell items or provide promotions to you through our Services or theirs. We may also jointly with affiliated businesses provide products or services. We will clearly show you when an affiliated business is associated with your transaction, and we will only share information with them that is related to your transaction.
In connection with business transfers
We may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that would be transferred. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, information we collect could be one of the assets transferred to or acquired by a third party.
To protect us and others
With your consent
Except as we’ve stated above, we will notify you before we share your identifiable information with any third parties.
Choices You Have With Your Lucyd Account
Through your account settings, you can view and edit the following information you’ve provided to us:
- mailing address
- billing address
- email address
- phone number
You can delete any of the above information by emailing email@example.com. The information you can view, edit, and delete may change as our Services change.
If you decide you don’t want to receive email from us, you can select the “opt out” provision in our communications to unsubscribe, you can email us at firstname.lastname@example.org, or you can contact customer support. Unsubscribing will stop you from receiving most types of email communications, but it may not prevent you from receiving emails about orders or transactions you place through our Services or to emails in response to a specific request from you, such as password recovery. If you wish to stop receiving notifications from us on your mobile device, you can update your device settings.
California Privacy Rights
If you are a California resident, in addition to awesome weather, you also have the ability to ask us for a notice identifying the categories of personal information, as defined by California Civil Code Section 1798.83, we share with our affiliates and/or third parties for their direct marketing purposes and the contact information for such affiliates and/or third parties (under California Civil Code Sections 1798.83-1798.84). If you are a California resident and would like a copy of this notice, please submit a written request to email@example.com.
We are Committed to Protecting Your Information
We take the protection of your information very seriously. We understand the sensitivity of (for example) the prescription information you may give us. Therefore, we take many security measures (physical, electronic, and procedural) to help keep your information safe. For example, we limit access to authorized employees and third parties who are under an obligation to keep all such information confidential. Also, we only allow parties to access your identifiable information for permitted business purposes. Unfortunately, even though we use commercially reasonable efforts to protect your information, we cannot guarantee complete security. Any information that you provide to us is done so entirely at your own risk.
We are especially sensitive about children’s information. We do not knowingly collect personal information from children under the age of 13, in accordance with the Children’s Online Privacy Protection Act (“COPPA”). If you are a parent or legal guardian of a minor child, you may use our Services on behalf of such minor child. If you have questions concerning our information practices with respect to children, or if you believe a child under the age of 13 has provided us with personal information, please email us at firstname.lastname@example.org