Press Release: Lucyd Signs Richard Sherman of the NFL as Chief Brand Officer

by Eric Cohen on December 03, 2018

Hello #Lucydfam, we have some exciting news today! Lucyd has just signed Richard Sherman, cornerback of the San Francisco 49ers, as Chief Brand Officer.

Mr. Sherman is an all-star athlete with multiple Pro Bowl invites, a leading count of interceptions, and a commitment to excellence both on and off field. His charity, Blanket Coverage, seeks to help students in need. Now he has joined Lucyd to help promote the brand worldwide.

#25 brings a history of successful campaigns to the company. Lucyd and Mr. Sherman plan to team on the development of a new line of stylish, sporting eyewear, for sale exclusively on

Read the announcement on PRweb. We would like to thank the #Lucydfam for helping us get to this impressive milestone, of our first celebrity endorsement. In thanks the Lucyd shop will be 25% off all week, simply use code SHERMAN25.

Take care!